Grassroot advocacy is a popular tool to bring reforms and change in the community. There are several organizations today that have combined the power of grassroot advocacy with traditional lobbying to give get the success they deserve. In order to make grassroot advocacy successful and effective today, it is very important for you to keep in mind certain tips that help you in a large way to generate interest and develop your network. When you have a strong network, you will find that your campaign will grow stronger and bigger!
Jack Bonner- 3 tips to make grassroot advocacy popular
Jack Bonner is a widely respected and well-known name for grassroot advocacy in the USA. He says that if you are on a mission to make your grassroot advocacy campaign a success, it is very important for you to embrace the following 3 tips-
Ensure that your volunteers are educated- This is the first tip that will make your grassroot advocacy campaign a success. It is important for you to ensure that you conduct programs and training workshops to create awareness and ensure that all your volunteers are informed on the updates of your campaign. Once they are empowered with information, they are able to spread the core message. They will be eager to help and rope in support for the campaign.
Allocation of resources- It is very important for you to ensure that you allocate the resources for the campaign effectively. This means you must ensure that the funds that are allocated for the campaign are spent well and are not wasted. You should keep track of the incoming and the outgoing expenses of the campaign. Unfortunately, many organizers of grassroot advocacy campaigns are not prudent when it comes to resource management. This results in the campaign being called off mid-way.
Social media and technology- There are some experts that say that social media and technology should be not used in grassroot advocacy campaigns. Mr. Bonner says that this is not true. You should engage the power of social media and use these platforms to interact with members of the community. In this way, you can invoke support and encouragement for the cause of the campaign. The members do not need to physically attend meetings for the campaign. These social media platforms give them the scope to interact and share their views and opinions from the comforts and the convenience of any place with success.
Jack Bonner says that if you really wish to make your grassroot advocacy campaign a success, it is important for you to keep the above 3 tips in mind. Like every successful campaign, it is crucial for you to create a plan or strategy that will help you in a large way to create awareness and distribute information to the targeted masses. At the same time, it is important for you to ensure that you connect with groups that are influential to your campaign and help you invoke both participation and support with success!